Blending coffees is an time-honored craft.

Every roaster has a different motivation for blending coffee, from creating a signature flavor profile that can be associated with their particular brand, to the less-than-noble intentions of blending cheap, inferior coffees with a small amount of better coffee to pad the bottom line. This latter type of blend generally reduces all the coffees included to their lowest common denominator and is unfortunately far too common.

For Red Rover, the genesis of the Everyday Joe Project began with my desire to create something more than just another “house blend”. It seemed to me that each coffee in our inventory possessed a unique attribute that when combined in just the right manner could create something more than simply the sum of its parts. Our challenge however, was that we didn’t have a large enough inventory to create any one blend for any length of time. This was my “aha” moment: we could create seasonal blends that evolved with our current inventory with the baseline idea of keeping it approachable and easy to enjoy: a blend with broad appeal. The Everyday Joe Project was born!
 

The Evolution of the Everyday Joe Project

With the continuation of our seasonal Everyday Joe blends (now with names reflecting the season), we will also be adding two additional new blends to the Everyday Joe lineup:

Everyday Joe: Black Lab Deep Roast—the result of a common request for a deep, smoky roast of the French roast style. This coffee blended ideally for drip/pourover or full immersion brewing methods (e.g., French press) will feature more of a rich, deep roast flavor ideal for those who enjoy coffee with milk or cream.

And finally will be our release of Everyday Joe: Blue Heeler Espresso—blended specifically for espresso machines.